Dr. Bo Sophia Xiao and her colleagues are conducting an experiment that examines how different design elements of online review websites (such as Yelp) affect consumers’ decision making process as well as their evaluation of the service quality for these websites.
The experiment consists of two stages, each taking appropriately 45 minutes to complete. Between the two stages, you need to wait for 12 to 48 hours.
Students who complete both stages of the experiment will receive 5% extra course credit. Please note that no partial credit will be granted if you only complete Stage 1 of the study. You will also learn about experimentation in IS field by participating in this study.
The links to the two stages of the experiment can be found at https://sites.google.com/site/shidleritm/study
Please complete both stages of the experiment by May 3, 2015.