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Mobile or Web - Where to go?

sethu
Mon, 11 Aug 2014 02:21:31 GMT

Over the last 10 years the penetration of mobile in the hands of consumers has reached a feverish height. The laptop or desktop is primarily limited to office time, perhaps a little bit of evening browsing, but the mobile is like an appendage to the body, not just with the younger generation of consumers but with experienced working professionals as well. So if you wish to engage with customers across age, income and interest profile, building a mobile driven community (instead of extending a web community to be accessible on mobile) is a great choice. When you consider the nature of business say for example yours is a consumer or freelance / independent professional or small enterprise centric business a mobile based strategy is MUST have for business success. One of eesysite's clients, a leading IIT-JEE coaching institute offers higher education coaching to a large base of students. eesysite had built a nice website and E-Learning portal to automate course management, test preparation, evaluation, scoring, grading and interaction with students and parents. While the s tudents and parents did access the portal for news and information update, the customer segment was a highly mobile savvy one, that required a transition to a mobile based engagement platform. eesysite rolled out an affordable mobile based connectivity solution that linked the Website and Course management system so that every student can get 24x7x365 updates on their mobile of news or updates posted by the Coaching institute and this hugely enhanced student convenience, instant flow of information and immensely elevated the brand image of our client. What about you? - Do you have a mobile strategy in place? - Do you leverage mobile technologies to stay in touch with your clients, consumers and extended community? - Would you like to leverage mobile technology to enhance brand image, get repeat business and drive customer referrals? eesysite.com can help you identify, create, execute and manage mobile driven e-business strategy for business success!! Call us now [BuildingCommunity](//res.cloudinary.com/moot/image/upload/t_d3-gallery-s1/v1407723714/:eesysite:uMZ8:buildingcommunity.png.jpg)