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General Assembly: Social Media Strategy Mapping (8/19)

matt_fisher
Tue, 30 Jul 2019 19:43:12 GMT

https://generalassemb.ly/education/social-media-strategy-mapping/new-york-city/75702 $99 Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand. Takeaways: -Learn how to develop and implement a social media strategy. -Create an elevator pitch that clearly defines your brand, audience, and key differentiator. -Define and track the KPIs most relevant to your business. -Describe the difference between major social media platforms. -Identify which platforms to use for your business. -Explain the difference between publishing, listening, and reporting tools. -Create a weekly content calendar for your business. Prereqs & Preparation: None! Please bring a laptop to class, along with a notepad and pen