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Glu partners with chef, Gordon Ramsay

Alan
Tue, 19 Jan 2016 13:18:51 GMT

For those who don't get GLUU alerts http://phx.corporate-ir.net/phoenix.zhtml?c=207033&p=irol-newsArticle&ID=2130185 It would seem they are sticking with the celebrity strategy. I can see this game having potential.

kurt
Tue, 19 Jan 2016 18:23:01 GMT

not sure Gordon will be allowed to drop the F-bomb in his game, but he has been able to keep a lid on it when he does the kids version of Master Chef.

Gregory
Tue, 19 Jan 2016 21:21:00 GMT

> @Shawn > Well, if this doesn't pan out maybe we can get a consolation video of Ramsay going to GLUU HQ and calling them a bunch of donkeys my favorite post ever on this site....

kurt
Tue, 19 Jan 2016 22:54:48 GMT

@Doc ‘gourmet’ fried brains and larvae? that is worth at least the paper losses we have on GLUU. After all, it would be a 3 star meal.

Gregory
Wed, 20 Jan 2016 01:26:50 GMT

sadly, the days have past where this kind of announcement would have made a big difference in the sentiment towards GLUU, and its stock price. The company has done so poorly with heir new releases - nearly all of them since KKH, that there is little to no confidence in GLUU's business model. KPP was the nail in that coffin. Or rather, a stake through the heart, really. Now it is a show me the money situation with GLUU. No one is going to stake much of a spec play on GLUU anymore since they really talked up their celebrity business model, and how they were the ones people came to, and when the biggest followed celebrity in the world has a game that fails so spectacularly definitively, well, no one really is going to believe you. Couple that with the poor performance of DH2016, EW4, etc. etc., and you have a company that engenders no respect or confidence. That is not to say this company is going to fail. Ont he contrary they have some games that will make some money, and based on beta, K&K may well perform like KKH - it is sitting in the 40s grossing as beta in Canada, and that was where KKH sat, it memory serves, before the release. So look for the possibility of top 10 grossing for a few weeks, hopefully more. But don't look for a climb into the 6s or 7s. I would be stunned to see 5s. That is unless it can maintain to 5 for a month+. Then we may see some upper 5s, low 6s. I just seriously doubt that anyone is going to bid this up much based on the spectacular failure of the stock price again and again. It is sad that GLU timed their promo announcements so poorly. The Gordan Ramsey game announcement would have done better, perhaps, in the heels of a solid K&K performance. As far as that game goes, I and some others here though well over a year ago that such a cooking game with a popular chef might no well. Again, this announcement could have been better timed. One thing that baffles me is just how bad the KPP game was, and it seems that GLU knew it. The released it in poor state - there are 250+ 1 star reviews of this game compared to 500 5 star - without much fanfare. It is almost like they threw in the towel, and said lets just get it out to say we did and who gives a crap how it does. Let's move on. I am left to wonder if they ave just given up on that, or are planning something drastically different with the game - back to the drawing board. I almost worry that KPP could sue based on how crappy the game seems to be... At any rate, it seems GLU just gave up on making a good game there and releasing it - otherwise why not wait, release the better game first (K&K) and rework the KKP? A delay in KPP release would have hit the stock price, but not as hard as that failure did. Bottom line: the times where gluu would give huge gains in a few weeks based on one game performance and /or announcement may be over. I think the market will look for more from them.

Tim
Wed, 20 Jan 2016 02:02:14 GMT

"One thing that baffles me is just how bad the KPP game was, and it seems that GLU knew it. The released it in poor state – there are 250+ 1 star reviews of this game compared to 500 5 star – without much fanfare. It is almost like they threw in the towel, and said lets just get it out to say we did and who gives a crap how it does. Let's move on. I am left to wonder if they ave just given up on that, or are planning something drastically different with the game – back to the drawing board. I almost worry that KPP could sue based on how crappy the game seems to be… At any rate, it seems GLU just gave up on making a good game there and releasing it – otherwise why not wait, release the better game first (K&K) and rework the KKP? A delay in KPP release would have hit the stock price, but not as hard as that failure did." I've thought about this myself over the past week. A theory I have is, they decided they needed to release KPP, so they could legally release K&K based on Katy's contract. If I remember correctly based on a past presentation, Katy's game had to be the ne xt release and there had to be a time period before the next celebrity game could be released after KPP. Actually glu delayed KPP several months, but it still needed much more work to be done. I guess glu's management decided to go ahead and release KPP and hope for the best with upgrades going forward? Even though my average is around $4, I still love this stock's potential. I even got put 3K more shares over the weekend, from selling naked $5 puts last summer. I don't know how to put this, but it seems I'm one of the few here that made a lot of money on microcaps last year. Even though I found Glu from PTT, it for sure wasn't one of my winners. Just saying, my opinion glu will be a great stock with time. Cash is king and glu is full of it.

Gregory
Wed, 20 Jan 2016 02:35:56 GMT

> @Tim > they needed to release KPP, yeah that is a good thought - kind of what I have been thinking.

kurt
Wed, 20 Jan 2016 17:30:38 GMT

I agree with the KPP release theory. They simply need to throw it under the bus. But the fact they are banking on this genre of game for all of 2016 means if another flop occurs we could see the drop to $1 come very quickly. Demassi needs to focus and reinvest some personal cash in open market buys to provide some confidence.

Tim
Wed, 20 Jan 2016 19:22:55 GMT

Not bad price action for Glu, considering how much the market crashed. Maybe a bottom?

Florent
Sat, 23 Jan 2016 04:23:05 GMT

Wonder if this Gordon Ramsay game will be a revamp of cooking Dash with some celebrity in it just like Statham contract killer.. Probably. In any case not a bad move to attract broader audience to Cooking Dash.

Thomas
Mon, 25 Jan 2016 22:43:17 GMT

Old News but any thoughts, Good ,Bad or Ugly Glu announces $7.5M investment in QuizUp developer ahead of TV show, may lead to a full acquisition PAUL SAWERS JANUARY 21, 2016 4:59 AM TAGS: FUNDING DAILY, GB FEATURED, GLU MOBILE, PLAIN VANILLA GAMES, QUIZUP, VANILLA PLAIN QuizUp Above: QuizUp Mobile-game publisher Glu Mobile (Glu) has announced it’s investing “up to” $7.5 million in Plain Vanilla, the Icelandic game studio behind popular multiplayer trivia game QuizUp. The investment comes in the form of promissory notes, which are convertible into equity and will be committed in two batches: The majority will be placed upfront, with a remaining balance being paid “upon hitting specific commercial milestones.” As part of the deal, Glu’s CEO and chairman, Niccolo de Masi, will join Plain Vanilla’s board of directors. And Glu has also confirmed that it has the option to acquire the company outright at an undisclosed pre-agreed price if the partnership goes well. Based out of San Francisco, Glu has a number of well-known brands in its free-to-play mobile-gaming arsenal, including Kim Kardashian, James Bond, The Terminator, RoboCop, and Dragon Slayer. The company went public on the NASDAQ in 2007. Headquartered in Iceland’s capital of Reykjavik, Plain Vanilla launched in 2012 with a small seed funding round but later raised another $4.5 million ahead of the launch of its fast-paced quiz app on iPhone in November 2013. It raised a whopping $22 million before the year was out, followed by another $5 million in the summer of 2014. Today’s news takes the company’s total amount raised past the $40 million mark. With 40 million registered users under its belt, Plain Vanilla revealed last October that it had teamed up with NBC to transform its hit game into a TV show, and it seems this deal was pivotal to Glu’s interest in Plain Vanilla. Indeed, the two companies now plan to co-develop the QuizUp TV show alongside NBC and ensure the program receives maximum exposure to viewers globally. If all goes according to plan, this will drive downloads of the QuizUp mobile app, and in turn this may open opportunities for Glu to do some cross-promotion of its own in its own properties. This could lead to Glu’s ultimate move — buying Plain Vanilla outright. It’s clear that Glu is playing it safe to begin with. It’s putting enough money into the Icelandic company to have a say in things, but ultimately it can walk away if things don’t work out well. It is a smart move in many respects. Glu is well aware that many apps and mobile games can have relatively short life spans — so why spend an exorbitant amount of money buying a company that may be obsolete within a year? With a primetime TV show airing in the U.S. and U.K., that could be the key difference between whether QuizUp sinks or soars. What’s perhaps most interesting about today’s news, however, is that Glu has been so open about its intentions to acquire Plain Vanilla even though there appears to be no real benefit to announcing this in advance. But Glu has its reasons. “It [the acquisition] is an important feature in the transaction structure which we wanted to highlight,” a spokesperson told VentureBeat. “Glu prides ourselves on transparency and being judicious deployers of our capital for inorganic growth. This deal is a good example of our ability to create an innovative transaction structure, which allows synergies to be realized between Plain Vanilla and Glu even prior to consolidation.” As with many Internet companies, Plain Vanilla focused its formative years on building a solid user base and built social features into its core to increase stickiness. With investors to appease, it now has to think about making serious money, and partnering with Glu offers a mutually beneficial way of increasing numbers. Plain Vanilla can benefit from Glu’s reach in the mobile-gaming realm while Glu is clearly looking to benefit from QuizUp’s newfound TV fame. If QuizUp is a hit, Glu will see the long-term rewards by purchasing the company outright, and it will be a happy ending for all involved.

Tim
Tue, 26 Jan 2016 00:32:30 GMT

I like the..."With 40 million registered users under its belt." And QuizUp is on the opposite end of the brain spectrum compared to the Kardashian crowd.:)

THE-DOC
Tue, 26 Jan 2016 14:20:42 GMT

@Kurt, obviously you haven't played Cooking Dash ! That's what they serve at level-3, LOL !!!

kurt
Tue, 26 Jan 2016 14:43:16 GMT

No time to get to that level on any game. Too much work, personal training and charts to review each day. Maybe during my next vacation i can chill and get my 3 boys to school me on all the games, what's hot, what's not, etc.

THE-DOC
Tue, 26 Jan 2016 14:53:55 GMT

'Toilet-training'-work ! LOL, Good Luck

Thomas
Tue, 02 Feb 2016 22:50:20 GMT

I see on MG's last portfolio update he lowered his GLUU position from 6.5% down to 5.5% isn't that sweet.When Gluu would blow out earnings the stock would get crushed I can only imagine what's going to happen when they miss this time. Maybe management will start buying when it drops to 1.40 then maybe they will catch a double from there,This stock is really pissing me off I should have sold when it hit 2.40 not long ago.Could of Should of WTF I am learning the hard way on this one.

Tim
Tue, 02 Feb 2016 23:57:07 GMT

Thomas, the company can and will start buying glu shares the day after earnings. Up to $50 million worth possibly. Should be plenty of action Thursday, for better or worse.

KAMRAN
Wed, 03 Feb 2016 01:16:18 GMT

My portfolio is getting hammered as it is, and another bad quarter for Gluu would just be the icing on the cake. I regret the day I sold googl to buy Glu. Both stoks have gone in the opposite direction.

Thomas
Wed, 03 Feb 2016 01:19:02 GMT

I know Tim,just venting but I now realize that I have broke one of the biggest investing rules,I fell in love with this turd and have no one to blame but myself.

Thomas
Wed, 03 Feb 2016 01:50:19 GMT

Tim I had to vent somewhere my wife is tired of hearing it lol Thanks for your reply and good luck to all at this point I know I could use a little.

Tim
Wed, 03 Feb 2016 10:56:02 GMT

No problem Thomas. I have to remind myself, glu's troubles have zero to do with PTT. Glu's management will get it right and bring more successful games going forward. At this point with so much cash, very little credit is being given to glu's current and future mobile game portfolio. It's hurting my account, but I'm not worried. I also really like RSYS. They have already pre-leased earnings that fully report next week. Trading at less than 1X revenue, with another large win yesterday.

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