Wow, thank you so much tor such kind words! I agree with the sentiment 100%, however you and I must be in a minority, thinking that my site is a much better way to navigate Amazon -- Amazon gets like a bajillion users per day and I get like a hundred. So if you really think I deserve more than just feedback, I would appreciate if you told you friends about so.cool or otherwise spread the word (Facebook, Reddit, SlickDeals, Twitter, etc). Until I get a decent amount of traffic any attempts to monetize my efforts will lead to meager results. Thanks again for writing!