Presenters show up in full placement attire.
"People mistake nutrition bars for chocolate bars"
Presenters trying to pass off the name "Nutrex" as their original idea when it was already given in the problem statement.
Their radio ad is a mock of KBC where the contestant wins Rs. 5 crore for answering what's in a nutrex bar.
"The video ad is a mass effect advertisement"
Presenter points out that the nutrex bar was clearly visible during the ad. Good to know.
Nehru repeats HJB's point of how little time people have to look at billboards.
They propose a marketing scheme where you upload a selfie along with a code found printed on the wrapper. The company will then erect a billboard with the selfie.
LLR is up next
They call their product "Plus" with the tagline "The one for Everyone"
They also present an animated video ad showing a person doing a number of physical activities.
They also propose a fold-able print ad.
Their innovative marketing campaign involves opinion polls about trending topics on social media.
Presenter extols the virtues of the colour blue to the judge in response to his question.
With that, the Inter Hall Ad-Design draws to a close. Stay tuned for the final verdict.
Judge Feedback: Slot 1: Good presentation, execution wasn't to the mark Slot 2: Good execution but the video ad was very different from the rest of the campaign. Slot 3: Quite good. Slot 4: “Nuts and Bolts” name was attractive Slot 5: I have forgotten what the team did, but they have gotten above average marks Slot 6: “They have got some marks”. Slot 7: Product was overhyped. The name 42 did not sit well with him. Slot 8: Name was Indian which was good. “I think Barfi gave some other chocolate to others to make them smile”. Slot 9: Marks on the higher side Slot 10: Really impressed him. Slot 11: The colour blue was a concern. Besides that, it was good.
> @thescholarsavenue > Slot 7: Product was overhyped. The name 42 did not sit well with him. Obviously, not a reader of [Douglas Adams' works](http://en.wikipedia.org/wiki/The_Hitchhiker's_Guide_to_the_Galaxy).
What were the allegations against RK ?
> @kritarth5 > Obviously, not a reader of Douglas Adams works. Well, everyone can't be expected to be one.
Tried to contact judges numerous times, which is against the rules of the event. 20% marks deducted from the same. Should have gone to disqualification of the team!!