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Inter Hall Ad Design

The Scholars' Avenue
Wed, 05 Nov 2014 15:39:01 GMT

Problem Statement: Nutrex is a sugar free energy bar made with highly nutritious and digestive oats, soybeans and the choicest cereals which makes it a wholesome supplement food product. The bar is delicious and crunchy with a light sweet and fruity flavor. A single Nutrex is as filling and satisfying as a bowl of light meal. The bar is loaded with proteins and carbohydrates , it’s a great pick after a long or intense workout and in between any sport or work break. It's a healthy snack, with abundant nutrients and low calories. Event at 10:30 at V3.

The Scholars' Avenue
Mon, 10 Nov 2014 16:01:30 GMT

Presenters show up in full placement attire.

The Scholars' Avenue
Mon, 10 Nov 2014 16:02:06 GMT

"People mistake nutrition bars for chocolate bars"

The Scholars' Avenue
Mon, 10 Nov 2014 16:03:51 GMT

Presenters trying to pass off the name "Nutrex" as their original idea when it was already given in the problem statement.

The Scholars' Avenue
Mon, 10 Nov 2014 16:05:06 GMT

Their radio ad is a mock of KBC where the contestant wins Rs. 5 crore for answering what's in a nutrex bar.

The Scholars' Avenue
Mon, 10 Nov 2014 16:06:17 GMT

"The video ad is a mass effect advertisement"

The Scholars' Avenue
Mon, 10 Nov 2014 16:08:09 GMT

Presenter points out that the nutrex bar was clearly visible during the ad. Good to know.

The Scholars' Avenue
Mon, 10 Nov 2014 16:09:17 GMT

Nehru repeats HJB's point of how little time people have to look at billboards.

The Scholars' Avenue
Mon, 10 Nov 2014 16:12:37 GMT

They propose a marketing scheme where you upload a selfie along with a code found printed on the wrapper. The company will then erect a billboard with the selfie.

The Scholars' Avenue
Mon, 10 Nov 2014 16:18:18 GMT

LLR is up next

The Scholars' Avenue
Mon, 10 Nov 2014 16:21:54 GMT

They call their product "Plus" with the tagline "The one for Everyone"

The Scholars' Avenue
Mon, 10 Nov 2014 16:25:15 GMT

They also present an animated video ad showing a person doing a number of physical activities.

The Scholars' Avenue
Mon, 10 Nov 2014 16:25:54 GMT

They also propose a fold-able print ad.

The Scholars' Avenue
Mon, 10 Nov 2014 16:29:22 GMT

Their innovative marketing campaign involves opinion polls about trending topics on social media.

The Scholars' Avenue
Mon, 10 Nov 2014 16:31:03 GMT

Presenter extols the virtues of the colour blue to the judge in response to his question.

The Scholars' Avenue
Mon, 10 Nov 2014 16:32:37 GMT

With that, the Inter Hall Ad-Design draws to a close. Stay tuned for the final verdict.

The Scholars' Avenue
Mon, 10 Nov 2014 16:43:01 GMT

Judge Feedback: Slot 1: Good presentation, execution wasn't to the mark Slot 2: Good execution but the video ad was very different from the rest of the campaign. Slot 3: Quite good. Slot 4: “Nuts and Bolts” name was attractive Slot 5: I have forgotten what the team did, but they have gotten above average marks Slot 6: “They have got some marks”. Slot 7: Product was overhyped. The name 42 did not sit well with him. Slot 8: Name was Indian which was good. “I think Barfi gave some other chocolate to others to make them smile”. Slot 9: Marks on the higher side Slot 10: Really impressed him. Slot 11: The colour blue was a concern. Besides that, it was good.

Kritarth Jha
Mon, 10 Nov 2014 16:50:34 GMT

> @thescholarsavenue > Slot 7: Product was overhyped. The name 42 did not sit well with him. Obviously, not a reader of [Douglas Adams' works](http://en.wikipedia.org/wiki/The_Hitchhiker's_Guide_to_the_Galaxy).

Suprad Reddy
Mon, 10 Nov 2014 17:13:31 GMT

What were the allegations against RK ?

Sparrow Killer
Mon, 10 Nov 2014 17:39:17 GMT

> @kritarth5 > Obviously, not a reader of Douglas Adams works. Well, everyone can't be expected to be one.

Monit Gehlot
Mon, 10 Nov 2014 18:16:56 GMT

Tried to contact judges numerous times, which is against the rules of the event. 20% marks deducted from the same. Should have gone to disqualification of the team!!

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